Ultra-luxury activations at the world's most prestigious events.
A luxury strategy & brand-activation house
01The agency
We don't host. We immerse.
Regent Black is a luxury strategy and activation house across Monaco and Dubai, building immersive, five-senses brand worlds for the UHNWI and HNWI audiences that shape global taste.
Every activation is custom-built to resonate — engineered to earn prestige coverage in Europe's most respected lifestyle titles and organic content from the influencers, celebrities and thought-leaders in the room. Your presence lives far beyond the suite.
Our work has been recognised by leaders in F1 (McLaren F1 Team), automotive excellence (Ferrari, Pininfarina Automobili), fine dining (Nobu) and hospitality (Fairmont Monte-Carlo, Armani Hotel Dubai).
What we do02
Precision, context and credibility.
We operate across the environments where luxury audiences already gather — the F1 calendar, private capital, and the rooms in between.
01
Brand activations
Brand DNA translated into immersive, high-impact activations at F1 races worldwide — built for emotional connection and lasting recall.
02
F1 hospitality
Tickets, accommodation and transfers at every race on the F1 calendar, worldwide — plus private events for businesses and groups.
03
Motorsport design & collectibles
Full-scale and half-scale F1 car installations, custom silhouettes, sculptural pieces, limited-edition collectibles and VIP corporate gifting.
04
Drivers & influencers
Direct contact with F1 drivers and their management for private appearances, meet-and-greets and collaborative content.
05
Brand launches & pop-ups
Ultra-luxury launches, flagship retail moments and pop-up environments designed from the ground up around your positioning.
06
Private capital environments
Private jet lounge branding, product placement, and access to family office and private capital settings.
03The philosophy
Every activation is built around the senses.
Sight
Visual storytelling, cinematic set design, Monaco's unparalleled backdrop.
Sound
Live music, curated playlists and heritage narration intertwined with the engines of F1.
Taste
Exclusive culinary pairings, signature cocktails and delicacies that mirror the brand's essence.
Scent
Diffused fragrances and custom scent rituals that fix the experience in memory.
Touch
Luxurious textures, bespoke accessories and interactive tactile elements.
Selected work04
Legacy moments.
Each activation designed, executed and curated by Regent Black.
McLaren Automotive
The Drive of Speed — a multisensory experience at the Abu Dhabi Grand Prix.
Private Yacht Weekend
An exclusive on-water activation on the Monaco waters for the Grand Prix, hosted with content creators — delivered in 2025 and 2026.
The Old Money Experience
Monaco Grand Prix, in collaboration with TAG Heuer.
Pininfarina Automobili
Battista launch — private client experience.
05Monaco 2027
The most concentrated room of wealth in the calendar.
For four days each year, the world's most powerful decision-makers gather in one of the smallest, most exclusive principalities on earth. The Monaco Grand Prix is not only the most prestigious event in motorsport — it is the most concentrated gathering of capital, influence and taste anywhere in the world.
Three ways to be in that room.
55,000Fairmont footfall
200K+Total GP attendees
€5B+Wealth in the room
I
The Fairmont Hairpin Suite
A total brand takeover, metres from motorsport's most iconic corner.
Just below the balcony the cars sweep through the Fairmont hairpin — the single most recognisable frame of the entire Monaco Grand Prix. With exterior branding restricted across Monaco, the interior is where the story is told, and it is entirely yours to define.
Illustrative example — shown in Regent Black's own branding. Walls, bar, screens and décor carry your identity.
Price upon requestUnique sponsor Full suite ownership · Thursday to Sunday
01Full suite ownership, Thursday to Sunday — your brand, your guest list.
02360° interior takeover — entry, hero wall, bar and screens.
03Bespoke immersive activation crafted around your brand DNA.
04Content studio — one hero film, daily reels, 25 retouched photos.
05PR — feature articles in Monaco's most prestigious titles.
06Private concierge hosting and VIP guest flow.
Front-row thrill
Cars sweep the hairpin metres from your balcony — heart-pounding action at unmatched proximity.
Private, fully branded space
Walls, bar, screens, décor and in-room displays — the entire interior is yours.
Gourmet hospitality
Premium catering and champagne service from first light to chequered flag.
Discreet VIP access
Private entry and in-suite concierge for a seamless, secure arrival.
PR powerhouse
Every angle editorial-worthy: high-impact press, influencer buzz and organic reach.
Signature moments
A luxury audio corner, a prestige watch moment, and a champagne & cocktail ritual — built to be remembered.
II
The Galerie Cristal Stand
At the hairpin — the most photographed corner in motorsport.
The Galerie Cristal lobby is the natural flow-through of the entire Fairmont Monte-Carlo — the path every VIP, sponsor and team principal crosses on the way in and out. Your stand does not wait to be found. It stands exactly where the room already moves.
12 Av. des Spélugues · 98000 Monaco
Fully customisable — Regent Black designs and builds the stand to each brand's own specification.
Price upon requestSpace strictly first-confirmed Only one stand available in the Galerie Cristal
01
Prime 2m × 2m stand
Central placement in Galerie Cristal, adjacent to the Lilly's Club entrance. Maximum footfall, zero clutter.
02
The full race weekend
Practice, Qualifying and Race Day — the entire Grand Prix captured in one continuous, four-day activation.
03
55,000 verified visitors
VIPs, sponsors, team principals and UHNWI guests moving through the Fairmont across the weekend.
04
One dedicated representative
Full on-site access for your brand's host to network, collect leads and qualify prospects face to face.
The Floating Art Hotel — a new model of cultural hospitality.
A travelling art hotel that turns a Grand Prix city into an open-air museum. The inaugural Monaco edition brought together 30+ international artists, 500+ participants and a curated network of collectors, founders and cultural tastemakers — with coverage across the art, luxury and lifestyle press.
Partnership is built on experiences, private gatherings and long-term collaboration rather than traditional advertising.
4Continents
8Destinations
30+International artists
From €30,000Tiered partnership Presenting sponsor from €150,000
01
Presenting sponsor
Lead visibility across a destination, an experience or an international edition. From €150,000.
02
Official sponsor
Integrated presence throughout the guest journey, communications and programming. From €30,000.
03
Hospitality partner
Food, beverage, travel, wellness and guest-experience collaborations.
04
Cultural partner
Art, design, architecture and content collaborations.
Monaco / Paris / Miami / Hong Kong / Singapore / Abu Dhabi / Dubai / Melbourne
06Enquiries
One brand. The whole weekend.
Monaco allocates space on a strictly first-confirmed basis. Tell us which opportunity fits your objectives and we will send the agreement.
