Monaco · Dubai · USA · Worldwide
Regent
Black
Ultra-luxury activations at the world's most prestigious events.
A luxury strategy & brand-activation house
01The agency
F1 hospitality, luxury
and brand activation.
Regent Black is a luxury strategy and brand-activation company based in Monaco, Dubai and the USA. We work with UHNWI and HNWI clients, and we build activations around each brand's own objectives — not a template.
Recognised by leaders in F1, automotive, fine dining & hospitality
What we do02
Race hospitality, luxury stays
and brand partnerships.
Three ways to be part of it: where you watch, where you stay, and how your brand is seen.
The Race
Choose your vantage point, wherever the calendar takes you.
Paddock Club, private trackside suites and yacht hospitality — we put you and your guests exactly where the weekend happens.
- Premium race tickets
- Paddock Club experiences
- Private trackside suites & yacht hospitality
The Stay
Arrive in style. Stay at the centre of it all.
Luxury hotels and tailored VIP experiences, brought together in one hospitality package for your clients, partners and guests — every detail arranged before they arrive.
- Luxury hotels
- Tailored VIP experiences
- Corporate hospitality packages
The Opportunity
Put your brand where the world is watching.
Exclusive sponsorships, private gatherings, product showcases and bespoke activations — every one designed around your audience, not a template.
- Exclusive event sponsorships
- Private gatherings & product showcases
- Bespoke activations
03Worldwide
The same opportunities,
at every Grand Prix.
Regent Black runs the same race hospitality, luxury stays and brand partnerships at every round of the 2027 F1 season — not only Monaco.
Twenty-four Grands Prix, ten Sprint weekends, five continents. One standard of execution, wherever the calendar lands.
Selected work04
Legacy moments.
Each activation designed, executed and curated by Regent Black.
McLaren Automotive
The Drive of Speed — a multisensory experience at the Abu Dhabi Grand Prix.
Private Yacht Weekend
An exclusive on-water activation on the Monaco waters for the Grand Prix, hosted with content creators.
The Old Money Experience
Monaco Grand Prix, in collaboration with TAG Heuer.
Pininfarina Automobili
Battista launch — private client experience.
05Monaco 2027
A Sprint joins the
Grand Prix, for the first time.
On the 2027 calendar, a Sprint joins the Grand Prix for the first time — more action across a weekend where F1, luxury and international business already meet.
Here is how our three programmes come together for Monaco specifically — our flagship round, and the one we know best.
I
The Fairmont Hairpin Suite
Full suite ownership for four days, overlooking the circuit's most photographed corner — the entire interior carries your brand.
- 360° branded interior — walls, bar, screens
- Content studio: film, reels, photos
- PR in the host city's leading titles
II
The Branded Stand
A branded stand in the paddock lobby every VIP, sponsor and team principal walks through on the way in and out.
- 2m × 2m, prime placement
- Full four-day race weekend
- Tens of thousands of verified visitors
Cultural Partnership
The Floating Art Hotel — a travelling art activation held during Grand Prix weekends, touring destinations worldwide.
- Presenting, official, hospitality & cultural tiers
- 30+ international artists
- Monaco, Paris, Miami, Hong Kong & more
06Enquiries
Request your
private proposal.
Space at each Grand Prix is limited and confirmed on a first-come basis. Tell us which opportunity — and which race — fits your objectives, and we'll send a proposal.
Tell us
Who you'd like to host, and what you want the weekend to achieve.
Receive
A private proposal with curated options and introductions.
Confirm
Approve your plan and we coordinate the weekend around you.